Marketing on the Internet - Keys to Growing Your Business Online
If you're not using Pinterest for business, you're missing out on a proven and reliable social media marketing platform. Here are seven tips for attracting prospects using Pinterest.
If your company's products are being sold in Amazon's marketplace by unauthorized sellers, how is that affecting your brand? Here are five key questions you need to be able to answer.
Instagram is one of the largest and most popular social media platforms, making it a powerful marketing tool for your small business. Follow these six Instagram business tips to improve your Instagram marketing.
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Looking for ways to promote your website on a budget? How about for free? Website advertising doesn’t have to break your budget. Here are 9 ways to advertise your website and get more traffic for free.
Facebook Advertising can be much more cost-effective than traditional advertising. Learn how to create effective ads that bring results, even if you can only afford the advertising equivalent of a cup of coffee.
Putting these email marketing best practices to use in your business will help your email campaigns produce more sales and customers.
Email marketing is one of the most effective ways to reach new and existing customers, but it only works well when you use it right. Be sure you aren't making any of these nine common email marketing mistakes.
Are your online customers abandoning their online shopping cart before they complete their purchase? If so, you're not alone. Here are several things you can do to reduce lost sales.
The words on your website are the key to turning visitors into leads and customers. The web writing guidelines below will help you determine what content should be on your web pages.
campaigns produce more sales and customers.
Coming up with ideas for what to write about on your blog or website is only half the problem. The other half is actually getting those ideas out of your head. These six writing tips can help.
Lead magnets let you build your email marketing list more quickly and with more targeted prospects. Learn what lead magnets are and how to use them in your small business.
Is your social media marketing working? You can judge your effectiveness by measuring key performance indicators. Here’s how to do it.
Do PPC ads work? Is the cost of advertising on Google and other pay-per-click networks too high for your small business? Maybe not. Here are factors that will help you determine if advertising on search engines could be cost-effective for your company.
How can you generate leads online and turn them into customers for your small business? Learn from these lead generation and conversion strategies other businesses are using successfully.
What internet strategies and tools work for small businesses? How can your business use the Web to succeed, instead of being threatened by it? Read tips from 7 small business owners who use the Internet successfully to build sales, manage and grow their businesses.
Is article marketing a good way to get traffic to your website? The answer is maybe. Here are facts to know before spending time and money on article marketing. We've included some do's and don'ts to help you learn the right way to use articles to market your business online.
Are you satisfied with the amount of traffic you're getting to your website? What about the number of sales or leads? If your website is not helping you bring in business on a regular basis, you could be making one or more of these seven surprisingly common website mistakes.
August 8, 2018, marks Janet's 30th anniversary helping small businesses online. Find out what the online world and online services were like before the Web in Part 1 of the story, and how Business Know-How expanded and grew in part 2.
The Internet and social media have made it easier for artists to share their work and gain an audience. It has also inadvertently hindered the creative process for many artists. Here's why.
Social media can quickly become a time suck that takes away from valuable business activities. Here are a few tips for managing the amount of time you spend working your social media sites while still maintaining a strong social presence for your customers.
What are people saying about your business online? Like it or not, one disgruntled customer can put a big dent in your sales by posting a bad review or post on social media, and multiple negative posts spell big trouble.
Email is one of the most-used ways of communicating in business, but not everyone knows how to use it correctly. Here are 12 e-mail guidelines that will improve your communications.
Using email instead of a phone call seems like a more efficient, and even customer-preferred way of communicating. But when you skip that person-to-person contact, you're missing the opportunity to answer your prospect's other questions, clarify information you may not have realized was unclear, and simply offer a more personalized customer service experience.
Are your work emails not getting answered? Are they causing problems with others or sabotaging your career? They could be if you're making any of these 8 email mistakes.
Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program's effectiveness and profitability.
Having an effective website is critical for marketing online. But, how do you choose the right service providers to host and design your site? Here's what you need to know to get good results and so you don't pay more than you need to.
Don't know where to turn for a web host for your business website? There are many things to consider when choosing a web host, but you don't have to be intimidated. Here's what you need to know to choose the one that's right for your business.
What kinds of content do you need to put on your website? Visitors will have expectations about what they should find, so be sure you cover these essentials.
Think you can't afford to promote your business the way you'd hoped to? Don't let money hold you back. Use these 7 cost-free online marketing strategies to attract customers this year.
A good email subject line is the key to getting your prospect's attention. The more subscribers that open your emails, the more exposure you'll get. Here are four things that you should keep in mind when creating email subject lines.
Sales funnels are large at the top and narrow at the bottom, right? Not anymore, according to the author of Digital Selling. Here's how a sales funnel works in today's digital age.
For your business to be successful, your online presence needs to be strong and healthy. Even if you aren't an expert, you can use these 8 tips to build your online presence.
Wondering how to get lost customers to come back to your website? Retargeting is the solution, and using it on Facebook is especially effective. Here's a step-by-step guide for how to set up a Facebook retargeting campaign.
Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.
You know you need to email your subscribers regularly, but coming up with new things to send them can be difficult. So just what should you send to your email list that will keep your subscribers interested? Here are five ideas.
Creating content to attract customers is expensive and time-consuming - but it works. Here are five different ways you can repurpose and reuse content to get the biggest bang for your buck.
Hashtags can help more people find your content on social media. Learn when to use hashtags and how to know which ones are most likely to give your posts a boost.
Online shoppers can't look at your product in person, so they depend on your product descriptions to help them decide if they want to make a purchase. This advice will help you write product descriptions that inform customers of your product's benefits and persuade them to buy.
Retargeting is a way to remind prospects about your products after they leave your site. Here's how and why it works for small businesses.
To get the best possible results from your social media accounts, you need to make sure you aren't making one of these 7 mistakes. Find out what they are and how to fix them here.
Today's shoppers depend on online reviews the way your parents depended on a friend's recommendation. Here's what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.
Writing posts for your social media accounts - posts that people actually like and share - can seem like a crapshoot. So what should you put on social media? Here are seven ideas.
Blogging helps you connect with existing customers and attract new ones, no matter what you're selling. Here are 7 tips to help you create an effective blog that your customers and prospects will love.
Do you sell on eBay? Whether you're just selling a few things you no longer need or are running a full-time eBay store, these tips can help you be more successful and sell more.
Need a way to talk to members of your team, customers or potential customers via video? See what Google Hangouts can do for your business - for free!
Twitter can be a very effective tool for increasing your business's brand awareness. Find out how to get the attention of followers and start seeing real results.
Getting people to see and share your Facebook posts - without shelling out ad money to Facebook - is no easy feat. Here's a 10-point guide to improving the reach and engagement of your Facebook posts (without paying).
You could have a presence on every social media site out there if you had unlimited time - but you don't. Here's how you can figure out which social media platforms are the best for your business.
What is inbound marketing? How can it help a small business like yours? Simply put, inbound marketing is a tactic that focuses on making customers identify themselves to you. Here's how to use it in your business.
Facebook Lead Ads are ads designed to help marketers capture customer information by automatically filling in the Facebook user's contact info when they click on an ad with an opt-in offer. Here are the pros and cons of this Facebook ad type.
Want to use Google Hangouts in your business? Use this guide to getting the technology configured on your computer and creating your first Hangout.
What's hot in social media now? Where should you be focusing your social media efforts? How can you use social media to market your business in 2016? Here are the top social media trends you should pay attention to.
LinkedIn is different from other social networks, and you can't use the same techniques there that you do elsewhere. Here are 15 things you want to avoid doing on LinkedIn.
Want to promote your business with YouTube videos? Your customers are already watching YouTube, and they're probably already looking for you there. Here are six ways you can use YouTube for small business marketing.
How do you use Facebook paid advertising to market your business? Use this guide for understanding the many options Facebook has for helping you increase your visibility and attract customers.
Moving to a new web host seems scarier than it really is. Here's everything you need to know about transferring your website to a new hosting company.
Where should you sell your products online? Will they do better if you sell them on your own website, or should you sell them somewhere else, like Amazon, Etsy or eBay? Here's what you need to know about selling through third-party marketplaces versus a website.
Social media can quickly become a time suck that takes away from valuable business activities. Here are a few tips for managing the amount of time you spend working your social media sites while still maintaining a social presence for your customers.
Can customers find you when they are looking for what your business sells? These 8 publicity and promotional ideas for small and home businesses can help keep your name at the top of the list when customers go looking for you.
Social media takes up a lot of time. How do you know if that time is well spent or if you should be focusing your efforts somewhere else or at least outsourcing it? Here's how you can figure out your social media return on investment.
Periscope is the newest social media platform to become popular. What is it and what good is it to your business? Find out here.
Cybercriminals wouldn't bother with trying to hack your little business, right? Wrong - and if you do become the victim of a cyber attack, so will your customers. Here's why you should be concerned about cybersecurity no matter how small your business is.
Content marketing is the one weapon in your marketing arsenal that can help customers find your business to begin with, and establish the value of your product or service at the same time. Here's how you can put content marketing to work for your business.
You need content to get found on the web. But how do you get content if you don't have the resources to create it? Content curation is touted as a way to solve the problem, but the concept is often poorly understood. Here's what curating content is all about.
Content marketing is important whether you sell products online, advertise your brick and mortar store on the Internet, or make money from advertisers who pay to be on your website. Don't sabotage profits by making these content marketing mistakes.
Trying to build your Twitter following? Use these five tips to get more followers and become a Twitter influencer.
What should you put in your Twitter profile to make the best impression and get more followers? These 10 tips can help you make the most of those 160 characters.
Email marketing is an inexpensive yet highly effective way to reach customers. Get the most from it by using these eight tips.
If you're sending promotions to people who aren't interested in your offers, you're wasting your efforts and making yourself look like a spammer. Here's how and why you should get permission from your subscribers.
To keep your website fresh and visitors coming back, you need a constant stream of new content. But coming up with more things to write about isn't easy. Here are 10 tips that can help you generate new content ideas on an ongoing basis.
Using content marketing to attract visitors to your website? Be sure you don't buy into any of these 16 myths.
Facebook is making it even harder for you to reach your page's fans without paying to advertise. Before you open up your wallet, make sure you're doing all you can to get your Facebook page's content seen.
You spend a lot on marketing your business online. Don't let that money and effort go to waste by making these 5 common internet marketing mistakes.
If you really want to get the most out of Twitter, your feed needs to be engaging and interesting. Here are five things you can do to market your business on Twitter more effectively.
You can use data from different areas of your business to see what's working and what's not. Here are three key areas you'll want to study and tips for putting your newfound information to use.
Blogging is a high-leverage marketing activity that few business owners are taking full advantage of. Learn how to do business blogging the right way.
You might not be used to thinking of social media as a way to attract customers during the holidays, but it can be an effective means to keep your business front of mind. Here are seven ways you can put social media to work for you this holiday shopping season.
If you aren't using videos to advertise your business, you're missing out. Most people spend a significant portion of their internet time watching videos. Learn how videos can be an affordable and effective way to market your business.
Looking for images for your website or blog but don't want to spend money on stock photos? Before you fill your site with pictures from Google images, find out why that can get you sued and where you can legitimately get images for your site.
Don't know what to put in your newsletter? Wondering what will get your subscribers to open and read it? These ideas can help you write a newsletter that your customers will look forward to receiving.
If you want to get very far on Facebook, the first thing you need is a lot of followers. How do you do that? Use this back-to-basics guide for building your Facebook fan base.
Social media might be effective, but it can be very time-consuming. So how do you find time to keep your social media accounts active and engaging while still running a business? These suggestions can help.
Online marketing is constantly changing. Policies change, services evolve, and before you know it the digital marketing method you used the most is no longer allowed. Find out about these five recent changes to online marketing.
Even if you've been successfully marketing a business for years, internet marketing is a whole different ballgame. Here are some reasons why you might need to hire an online marketing expert.
No matter what kind of business you have, you will benefit if people can find your business on Google. Google is typically the first place people search when looking for whatever it is you sell. Here are five things you can do to improve your search visibility on Google.
Once upon a time, Facebook encouraged page owners to create "like gates" to encourage their site visitors to like their Facebook page. But Facebook has changed its tune recently. Find out just what like gates are and why Facebook no longer wants you to use them.
Email marketing is one of the best ways to reach your customers. Not only is it more effective than some marketing methods, it's also less expensive. Here's how you can successfully use email marketing to reach prospects and customers.
Fans, followers, and friends are all important for keeping social media buzzing about your business. But your real heroes are your superfans - customers who love your business so much that they can't say enough good things about you. Here's how to recognize and cultivate your social media superfans.
Is your website fast enough to keep your visitors from clicking away? These days, customers expect your website to be quick and responsive, and if it's too slow they'll become frustrated and leave. These tips can help you make your site load faster so you don't miss out on sales.
If you run a brick and mortar business, there are probably online listings for you even if you didn't set them up yourself. Find out why it's so important for you to claim those listings, how you can find them, and how you go about claiming them.
Creating fresh content to market your business is a lot of work. Here are five ways you can repurpose your existing content to give it new life and extend its reach.
If people visit your website on their phone, do they just get a miniaturized version? How about on their tablet? Responsive web design makes sure each visitor has a good experience at your site, regardless of the device they're using.
How can your business get found in local search? Do you show up near the top of search results? These 11 tips can help you be sure your local business can get found online.
New customers are great, but what's even better is repeat customers. They become your business's cheerleaders that drive new customers your way and buy from you again and again. Here are five things you can do to create loyal customers.
Do your employees know what's acceptable for them to post online when they are representing your company? Having a social media policy in place can prevent blunders that make your business look bad. Here's advice on how to create a social media policy.
Staying in touch with customers is so much easier than it used to be. If you aren't meeting your customers where they are online, you're missing the boat. Here are four ways you can use the internet to communicate with your customers.
Looking for more subscribers on your email list? Followers and fans on social media are ripe for the picking if they know your list exists. Here's how you can use social media to reach more subscribers.
When it comes to your business, you need to be very selective about what you share in social media. Your business page should help you engage with your customers, so you want to be extra careful not to offend them. Here are 12 status updates you should never post.
Designing a website for your business? If you aren't a professional web designer, there are several common website mistakes you could be making.
No one likes to find negative reviews about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. Use these tips to handle negative comments and reviews the best way possible.
How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.
Gone are the days of all your fans seeing everything you post on your Facebook page. Now, Facebook expects you to pay if you want more than a few people to see what you post. Here's how to determine whether it's worth paying for that visibility.
Want to know what your customers really want and make your marketing more relevant to them? Here are ten ways that polls and surveys can help you reach customers more effectively.
How you use punctuation, when you post, how long your message is, and who your audience all has an impact on its effectiveness. Here are guidelines to punctuating your social media marketing, as well as four best practices to help you make the biggest impact.
Instagram is a popular photo-sharing service you might have seen your teenager using. Companies are using Instagram successfully, too. Here's how you can use Instagram to market your business and engage your customers.
Pinterest is still a little confusing for some business people. Here are six tips that will help you use Pinterest to promote your business and connect with customers.
Wondering why more people don't see your business's Facebook posts? Facebook only displays what you post to a small percentage of your page's fans. Here's how you can increase the number of people that see your content in their news feeds.
How do customers find your business when they're looking for the kind of product or service you sell? More often than not, they look to online search engines. Here's how you can be sure your business shows up in their search results.
You know the subject line on the emails you send out is important but equally important is the “from” or “sender” line. The from line is the very first field most email software displays, and the first thing your readers are likely to see. Here are three tips to help you stand out in your subscribers' inboxes.
Managing your social media pages can quickly take up a significant portion of your day. Think you've got it under control? Here's how to know if you're spending too much time on social media.
No matter what you're marketing, videos can help you get your message across better. Here are four tips for making videos that your customers will love.
Promoting your business with Facebook isn't as easy as creating a page and posting your sales. If you want to use Facebook to the fullest, be sure you aren't making one of these five common mistakes.
Writing a subject line for your email campaign is hard enough, but what if much of your audience reads your emails on a mobile device? Use these tips to create mobile-friendly subject lines that will get your subscribers to open your emails.
Getting the attention of influencers on Twitter can help your own Twitter profile gain recognition and followers. Here are 3 (and a half) tips for getting noticed by Twitter's influencers.
Wondering what kind of picture should you use for your Facebook cover photo? Here are eight ideas that will help your business stand out on Facebook.
Content theft is a very real threat to online businesses and one that can be tricky to identify and prevent. Despite the sophistication of our search engines and their countless algorithms to find and punish content thieves, in an expanding world with billions of websites, it’s becoming even easier to lift copy, images and other content.
Do you need to be using mobile marketing? More and more consumers are using mobile devices to connect with the places they do business. Here are four common misconceptions about mobile marketing that could cause you to lose valuable customers.
You are probably already doing SEO for your website, but what about social SEO? And for that matter, just what is social SEO? Get the answers to those questions plus some easy to use social SEO tips here.
When someone unsubscribes from your email list, it's hard not to take it personally. Opt-outs are inevitable, though, and the more you learn from them the fewer subscribers you're likely to lose in the future.
Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today's rules of guest posting here.
Want to give your online marketing a boost? Try combining your social media marketing with your email marketing. Here's how to do it.
Looking for ways to make money with your blog or website? Here are 14 ideas that will help you monetize your content.
There are many social media outlets for promoting a business - so many that small business owners might find it all difficult to keep up with. Here are some tips for managing your social media presence efficiently.
The welcome message you send to subscribers after they sign up for your mailing list is the first email they receive from you. Is it making the right first impression?
Not getting much response to your Facebook posts? Here are 7 reasons your Facebook followers might not want to interact with you, and what you can do about it.
Trust is everything when you're doing business on the web. Here are six trust-boosting tips that will increase your web site conversion rate.