澳盘口

<rt id="6omey"><small id="6omey"></small></rt>
<rt id="6omey"><small id="6omey"></small></rt>
<rt id="6omey"><optgroup id="6omey"></optgroup></rt>
<tr id="6omey"><optgroup id="6omey"></optgroup></tr>
<sup id="6omey"></sup>
<rt id="6omey"><center id="6omey"></center></rt>
<acronym id="6omey"><center id="6omey"></center></acronym>


Marketing on the Internet - Keys to Growing Your Business Online

how to use pinterest for businessHow to Use Pinterest for Business

If you're not using Pinterest for business, you're missing out on a proven and reliable social media marketing platform. Here are seven tips for attracting prospects using Pinterest.

 

how is amazon affecting your brandThe 5 Questions Every Brand Leader Should Be Able to Answer About Amazon

If your company's products are being sold in Amazon's marketplace by unauthorized sellers, how is that affecting your brand? Here are five key questions you need to be able to answer.

 

instagram business tips6 Tips for Marketing Your Business on Instagram

Instagram is one of the largest and most popular social media platforms, making it a powerful marketing tool for your small business. Follow these six Instagram business tips to improve your Instagram marketing.

 

Find Articles by Topic

  Social Media         Website Design & Usability  Get Your Website Found - SEO & SEM 
  Email Marketing  Website Results & Profitability   Other  

Featured Articles

how to promote your website for free9 Ways to Advertise Your Website for Free

Looking for ways to promote your website on a budget? How about for free? Website advertising doesn’t have to break your budget. Here are 9 ways to advertise your website and get more traffic for free.

facebook ads on a budgetEffective Facebook Ads on a Budget

Facebook Advertising can be much more cost-effective than traditional advertising. Learn how to create effective ads that bring results, even if you can only afford the advertising equivalent of a cup of coffee.

 

email marketing0Email Marketing Best Practices

Putting these email marketing best practices to use in your business will help your email campaigns produce more sales and customers.

 

email marketing mistakes width=9 Email Marketing Mistakes to Avoid

Email marketing is one of the most effective ways to reach new and existing customers, but it only works well when you use it right. Be sure you aren't making any of these nine common email marketing mistakes.

 

recover abandoned cartsHow to Keep Online Shoppers from Abandoning Their Carts

Are your online customers abandoning their online shopping cart before they complete their purchase? If so, you're not alone. Here are several things you can do to reduce lost sales.

 

website writing tipsWebsite Writing Guidelines for Small Businesses

The words on your website are the key to turning visitors into leads and customers. The web writing guidelines below will help you determine what content should be on your web pages.

campaigns produce more sales and customers.

 

writing tipsWriting Tips: How to Write Blog and Web Content

Coming up with ideas for what to write about on your blog or website is only half the problem. The other half is actually getting those ideas out of your head. These six writing tips can help.

 

>How to Use Lead MagnetHow to Use Lead Magnets for Attracting More Email Subscribers

Lead magnets let you build your email marketing list more quickly and with more targeted prospects. Learn what lead magnets are and how to use them in your small business.

 

social media kpiHow to Measure Social Media Effectiveness

Is your social media marketing working? You can judge your effectiveness by measuring key performance indicators. Here’s how to do it.

 

PPC adsDo PPC Ads Work for Small Business?

Do PPC ads work? Is the cost of advertising on Google and other pay-per-click networks too high for your small business? Maybe not. Here are factors that will help you determine if advertising on search engines could be cost-effective for your company. 
 

convert online leadsHow to Generate Leads Online and Turn Them Into Customers

How can you generate leads online and turn them into customers for your small business? Learn from these lead generation and conversion strategies other businesses are using successfully.

 

internet tipsSmall Business Internet Success Tips

What internet strategies and tools work for small businesses? How can your business use the Web to succeed, instead of being threatened by it? Read tips from 7 small business owners who use the Internet successfully to build sales, manage and grow their businesses.
 

article marketingArticle Marketing Do's and Don'ts

Is article marketing a good way to get traffic to your website? The answer is maybe. Here are facts to know before spending time and money on article marketing. We've included some do's and don'ts to help you learn the right way to use articles to market your business online.

 

internet marketing mistakesInternet Marketing Mistakes That Make You Lose Sales

Are you satisfied with the amount of traffic you're getting to your website? What about the number of sales or leads? If your website is not helping you bring in business on a regular basis, you could be making one or more of these seven surprisingly common website mistakes. 
 

30 years online with Janet Attard and Business Know-How30 Years Online with Janet Attard and Business Know-How

August 8, 2018, marks Janet's 30th anniversary helping small businesses online. Find out what the online world and online services were like before the Web in Part 1 of the story, and how Business Know-How expanded and grew in part 2.   

 

killing creativityKilling Creativity: Is social media killing good art?

The Internet and social media have made it easier for artists to share their work and gain an audience. It has also inadvertently hindered the creative process for many artists. Here's why.

 

social media timeHow to Save Time on Social Media Marketing

Social media can quickly become a time suck that takes away from valuable business activities. Here are a few tips for managing the amount of time you spend working your social media sites while still maintaining a strong social presence for your customers.

 

online reputation managementHow to Build & Protect Your Business's Online Reputation

What are people saying about your business online? Like it or not, one disgruntled customer can put a big dent in your sales by posting a bad review or post on social media, and multiple negative posts spell big trouble.

 

workplace diversity12 Tips for Using Email Effectively

Email is one of the most-used ways of communicating in business, but not everyone knows how to use it correctly. Here are 12 e-mail guidelines that will improve your communications.

 

phone instead of emailAre You Hiding Behind Email?

Using email instead of a phone call seems like a more efficient, and even customer-preferred way of communicating. But when you skip that person-to-person contact, you're missing the opportunity to answer your prospect's other questions, clarify information you may not have realized was unclear, and simply offer a more personalized customer service experience.

annoying email habits8 Work Email Mistakes to Avoid

Are your work emails not getting answered? Are they causing problems with others or sabotaging your career? They could be if you're making any of these 8 email mistakes.

 

affiliate marketing problems3 Dangers of Affiliate Marketing and How to Avoid Them

Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program's effectiveness and profitability.

 

web hosting and web designChoosing Web Hosting and Web Design Services

Having an effective website is critical for marketing online. But, how do you choose the right service providers to host and design your site? Here's what you need to know to get good results and so you don't pay more than you need to.

 

business website host5 Tips for Choosing the Right Web Host

Don't know where to turn for a web host for your business website? There are many things to consider when choosing a web host, but you don't have to be intimidated. Here's what you need to know to choose the one that's right for your business.

 

website contentWhat Should You Put on Your Website?

What kinds of content do you need to put on your website? Visitors will have expectations about what they should find, so be sure you cover these essentials.

 

free online marketing tactics7 Free Things to Get More Customers with Online Marketing in 2017

Think you can't afford to promote your business the way you'd hoped to? Don't let money hold you back. Use these 7 cost-free online marketing strategies to attract customers this year.

 

better email subject linesHow to Write Attention-Grabbing Email Subject Lines

A good email subject line is the key to getting your prospect's attention. The more subscribers that open your emails, the more exposure you'll get. Here are four things that you should keep in mind when creating email subject lines.

 

digital sales funnelHow to Funnel the Sale in a Digital Age

Sales funnels are large at the top and narrow at the bottom, right? Not anymore, according to the author of Digital Selling. Here's how a sales funnel works in today's digital age.

 

online presence8 Tips to Improve Your Online Presence

For your business to be successful, your online presence needs to be strong and healthy. Even if you aren't an expert, you can use these 8 tips to build your online presence.

 

facebook retargetingStep-by-Step Guide to Creating a Facebook Retargeting Campaign

Wondering how to get lost customers to come back to your website? Retargeting is the solution, and using it on Facebook is especially effective. Here's a step-by-step guide for how to set up a Facebook retargeting campaign.

 

call to actionHow to Write a Call to Action

Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.

 

mailing list contentWhat to Send to Your Email List

You know you need to email your subscribers regularly, but coming up with new things to send them can be difficult. So just what should you send to your email list that will keep your subscribers interested? Here are five ideas.

 

repurpose content5 Ways to Repurpose Content and Extend Its Reach

Creating content to attract customers is expensive and time-consuming - but it works. Here are five different ways you can repurpose and reuse content to get the biggest bang for your buck.

 

how to use hashtagsBoost Your Social Media Results with Hashtags

Hashtags can help more people find your content on social media. Learn when to use hashtags and how to know which ones are most likely to give your posts a boost.

 

product descriptions that sellHow to Write Product Descriptions That Sell

Online shoppers can't look at your product in person, so they depend on your product descriptions to help them decide if they want to make a purchase. This advice will help you write product descriptions that inform customers of your product's benefits and persuade them to buy.

 

remarketingRemarketing Site Visitors with Your Ads

Retargeting is a way to remind prospects about your products after they leave your site. Here's how and why it works for small businesses.

 

social media mistakes7 Social Media Mistakes That Kill ROI - And How to Fix Them

To get the best possible results from your social media accounts, you need to make sure you aren't making one of these 7 mistakes. Find out what they are and how to fix them here.

 

online reviewsWhy Online Reviews Are Important for Your Business

Today's shoppers depend on online reviews the way your parents depended on a friend's recommendation. Here's what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.

 

organize home officeWhat Should I Post on Social Media?

Writing posts for your social media accounts - posts that people actually like and share - can seem like a crapshoot. So what should you put on social media? Here are seven ideas.

 

blogging tips7 Tips for Blogging Success

Blogging helps you connect with existing customers and attract new ones, no matter what you're selling. Here are 7 tips to help you create an effective blog that your customers and prospects will love.

 

ebay tips6 Ways to Boost Your eBay Sales

Do you sell on eBay? Whether you're just selling a few things you no longer need or are running a full-time eBay store, these tips can help you be more successful and sell more.

 

Google Hangouts business usesHow to Use Google Hangouts for Your Business

Need a way to talk to members of your team, customers or potential customers via video? See what Google Hangouts can do for your business - for free!

 

Increase branding with twitterHow to Use Twitter to Increase Brand Awareness

Twitter can be a very effective tool for increasing your business's brand awareness. Find out how to get the attention of followers and start seeing real results.

 

improve Facebook reach and engagement10 Proven Tactics to Boost Your Facebook Reach and Engagement

Getting people to see and share your Facebook posts - without shelling out ad money to Facebook - is no easy feat. Here's a 10-point guide to improving the reach and engagement of your Facebook posts (without paying).

 

choosing the best social media siteHow Do You Know Which Social Network Is Best for You?

You could have a presence on every social media site out there if you had unlimited time - but you don't. Here's how you can figure out which social media platforms are the best for your business.

 

using inbound marketing to attract customersAttract More Customers with Inbound Marketing

What is inbound marketing? How can it help a small business like yours? Simply put, inbound marketing is a tactic that focuses on making customers identify themselves to you. Here's how to use it in your business.

 

Facebook Lead AdsGrow Your Mailing List with Facebook Lead Ads

Facebook Lead Ads are ads designed to help marketers capture customer information by automatically filling in the Facebook user's contact info when they click on an ad with an opt-in offer. Here are the pros and cons of this Facebook ad type.

 

Google hangoutsHow to Get Started with Google Hangouts

Want to use Google Hangouts in your business? Use this guide to getting the technology configured on your computer and creating your first Hangout.

 

2016 social media trendsSocial Media Trends for 2016

What's hot in social media now? Where should you be focusing your social media efforts? How can you use social media to market your business in 2016? Here are the top social media trends you should pay attention to.

 

LinkedIn Mistakes 15 LinkedIn Mistakes to Avoid

LinkedIn is different from other social networks, and you can't use the same techniques there that you do elsewhere. Here are 15 things you want to avoid doing on LinkedIn.

 

youtube marketing6 Ways to Use YouTube to Market a Small Business

Want to promote your business with YouTube videos? Your customers are already watching YouTube, and they're probably already looking for you there. Here are six ways you can use YouTube for small business marketing.

 

Facebook paid advertisingUsing Facebook Advertising for Your Local Business

How do you use Facebook paid advertising to market your business? Use this guide for understanding the many options Facebook has for helping you increase your visibility and attract customers.

 

change web hostsHow to Move Your Website to a New Host

Moving to a new web host seems scarier than it really is. Here's everything you need to know about transferring your website to a new hosting company.

 

online product salesShould I Sell Products at My Own Website or a Third Party Marketplace?

Where should you sell your products online? Will they do better if you sell them on your own website, or should you sell them somewhere else, like Amazon, Etsy or eBay? Here's what you need to know about selling through third-party marketplaces versus a website. 
 

spend less time on social mediaHow to Save Time on Social Media

Social media can quickly become a time suck that takes away from valuable business activities. Here are a few tips for managing the amount of time you spend working your social media sites while still maintaining a social presence for your customers.

 

business name recognition 8 Ways to Get Your Business Name Known

Can customers find you when they are looking for what your business sells? These 8 publicity and promotional ideas for small and home businesses can help keep your name at the top of the list when customers go looking for you.

 

speaking tipsHow to Measure Social Media ROI

Social media takes up a lot of time. How do you know if that time is well spent or if you should be focusing your efforts somewhere else or at least outsourcing it? Here's how you can figure out your social media return on investment.

 

Periscope tips10 Ways to Use Periscope for Your Business

Periscope is the newest social media platform to become popular. What is it and what good is it to your business? Find out here.

 

cyber security importanceWhy Cyber Security Should Matter to Your Business

Cybercriminals wouldn't bother with trying to hack your little business, right? Wrong - and if you do become the victim of a cyber attack, so will your customers. Here's why you should be concerned about cybersecurity no matter how small your business is.

 

content marketingHow to Get More Customers and Sales with Content Marketing

Content marketing is the one weapon in your marketing arsenal that can help customers find your business to begin with, and establish the value of your product or service at the same time. Here's how you can put content marketing to work for your business.

 

Content CurationContent Curation Rules

You need content to get found on the web. But how do you get content if you don't have the resources to create it? Content curation is touted as a way to solve the problem, but the concept is often poorly understood. Here's what curating content is all about.

 

Content Marketing MistakesContent Marketing Mistakes

Content marketing is important whether you sell products online, advertise your brick and mortar store on the Internet, or make money from advertisers who pay to be on your website. Don't sabotage profits by making these content marketing mistakes.

 

Twitter tips5 Tips for Optimizing Your Twitter Feed

Trying to build your Twitter following? Use these five tips to get more followers and become a Twitter influencer.

 

Twitter profile tipsTop 10 Tips for Creating a Perfect Twitter Profile

What should you put in your Twitter profile to make the best impression and get more followers? These 10 tips can help you make the most of those 160 characters.

 

Better email results8 Ways to Improve Your Email Marketing Results

Email marketing is an inexpensive yet highly effective way to reach customers. Get the most from it by using these eight tips.

 

Permission Marketing Smart Marketing Starts with Permission

If you're sending promotions to people who aren't interested in your offers, you're wasting your efforts and making yourself look like a spammer. Here's how and why you should get permission from your subscribers.

 

How to Generate Content Ideas How to Generate Content Ideas

To keep your website fresh and visitors coming back, you need a constant stream of new content. But coming up with more things to write about isn't easy. Here are 10 tips that can help you generate new content ideas on an ongoing basis.

 

Content Marketing Myths 16 Content Marketing Myths

Using content marketing to attract visitors to your website? Be sure you don't buy into any of these 16 myths.

 

Facebook MarketingTips for Overcoming Facebook's Marketing Obstacles

Facebook is making it even harder for you to reach your page's fans without paying to advertise. Before you open up your wallet, make sure you're doing all you can to get your Facebook page's content seen.

 

web marketing mistakes5 Internet Marketing Mistakes That Cost You Money

You spend a lot on marketing your business online. Don't let that money and effort go to waste by making these 5 common internet marketing mistakes.

 

Market Using TwitterHow to Market Your Business Effectively on Twitter

If you really want to get the most out of Twitter, your feed needs to be engaging and interesting. Here are five things you can do to market your business on Twitter more effectively.

 

How to Put Data to Work for Your Small BusinessHow to Put Data to Work for Your Small Business

You can use data from different areas of your business to see what's working and what's not. Here are three key areas you'll want to study and tips for putting your newfound information to use.

 

business bloggingHow to Do Business Blogging the Right Way 

Blogging is a high-leverage marketing activity that few business owners are taking full advantage of. Learn how to do business blogging the right way. 

 

holiday partyRev Up Your Social Media Channels This Holiday Season 

You might not be used to thinking of social media as a way to attract customers during the holidays, but it can be an effective means to keep your business front of mind. Here are seven ways you can put social media to work for you this holiday shopping season.

  

video advertisingHow to Make a Video Ad that Converts

If you aren't using videos to advertise your business, you're missing out. Most people spend a significant portion of their internet time watching videos. Learn how videos can be an affordable and effective way to market your business.

 

where to get pictures for your websiteWhere to Find Free Images for Your Website 

Looking for images for your website or blog but don't want to spend money on stock photos? Before you fill your site with pictures from Google images, find out why that can get you sued and where you can legitimately get images for your site.

 

newsletter writing tipsHow to Write a Newsletter for Your Business

Don't know what to put in your newsletter? Wondering what will get your subscribers to open and read it? These ideas can help you write a newsletter that your customers will look forward to receiving.

 

facebook likesTips to Get More People to Like You on Facebook 

If you want to get very far on Facebook, the first thing you need is a lot of followers. How do you do that? Use this back-to-basics guide for building your Facebook fan base.

 

making time for social mediaHow to Run Your Business and Still Have Time for Social Media 

Social media might be effective, but it can be very time-consuming. So how do you find time to keep your social media accounts active and engaging while still running a business? These suggestions can help.

 

changes to internet marketing5 Online Marketing Changes You Should Know About

Online marketing is constantly changing. Policies change, services evolve, and before you know it the digital marketing method you used the most is no longer allowed. Find out about these five recent changes to online marketing.

 

internet marketing expertWhy You Should Hire an Internet Marketing Expert

Even if you've been successfully marketing a business for years, internet marketing is a whole different ballgame. Here are some reasons why you might need to hire an online marketing expert.

 

improve Google visibilityHow to Get Your Business Found on Google

No matter what kind of business you have, you will benefit if people can find your business on Google. Google is typically the first place people search when looking for whatever it is you sell. Here are five things you can do to improve your search visibility on Google.

 

like gateWhat’s a Like Gate and Why Did Facebook Kill it Off?

Once upon a time, Facebook encouraged page owners to create "like gates" to encourage their site visitors to like their Facebook page. But Facebook has changed its tune recently. Find out just what like gates are and why Facebook no longer wants you to use them.

 

sales funnelHow to Market Your Business with Email Marketing

Email marketing is one of the best ways to reach your customers. Not only is it more effective than some marketing methods, it's also less expensive. Here's how you can successfully use email marketing to reach prospects and customers.

 

Cultivate Your SuperfansHow to Create a Social Media Superfan

Fans, followers, and friends are all important for keeping social media buzzing about your business. But your real heroes are your superfans - customers who love your business so much that they can't say enough good things about you. Here's how to recognize and cultivate your social media superfans.

 

speed up your websiteHow to Make Your Website Faster

Is your website fast enough to keep your visitors from clicking away? These days, customers expect your website to be quick and responsive, and if it's too slow they'll become frustrated and leave. These tips can help you make your site load faster so you don't miss out on sales.

 

claim your online listingsClaiming Your Local Small Business Listings Online

If you run a brick and mortar business, there are probably online listings for you even if you didn't set them up yourself. Find out why it's so important for you to claim those listings, how you can find them, and how you go about claiming them.

 

repurpose content5 Ways to Extend the Reach of Your Content

Creating fresh content to market your business is a lot of work. Here are five ways you can repurpose your existing content to give it new life and extend its reach.

 

responsive designWhy Your Website Must Be Responsive

If people visit your website on their phone, do they just get a miniaturized version? How about on their tablet? Responsive web design makes sure each visitor has a good experience at your site, regardless of the device they're using.

 

local search tips11 Ways to Dominate Local Search

How can your business get found in local search? Do you show up near the top of search results? These 11 tips can help you be sure your local business can get found online.

 

loyal customers5 Ways to Generate Repeat, Loyal Customers

New customers are great, but what's even better is repeat customers. They become your business's cheerleaders that drive new customers your way and buy from you again and again. Here are five things you can do to create loyal customers.

 

social media policyHow to Create a Social Media Policy for Your Business

Do your employees know what's acceptable for them to post online when they are representing your company? Having a social media policy in place can prevent blunders that make your business look bad. Here's advice on how to create a social media policy.

 

digital marketing Communicating with Retail Customers via Digital Technology

Staying in touch with customers is so much easier than it used to be. If you aren't meeting your customers where they are online, you're missing the boat. Here are four ways you can use the internet to communicate with your customers.

 

grow email list with social media5 Ways to Get More Subscribers Using Social Media

Looking for more subscribers on your email list? Followers and fans on social media are ripe for the picking if they know your list exists. Here's how you can use social media to reach more subscribers.

 

status updates not to share12 Status Updates You Should Never Post

When it comes to your business, you need to be very selective about what you share in social media. Your business page should help you engage with your customers, so you want to be extra careful not to offend them. Here are 12 status updates you should never post.

10 Website Design Mistakes Entrepreneurs Make

Designing a website for your business? If you aren't a professional web designer, there are several common website mistakes you could be making.

6 Tips for Dealing with Negative Reviews on Social Media

No one likes to find negative reviews about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. Use these tips to handle negative comments and reviews the best way possible.

Learn How New Customers Find Your Business

How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.

Do I Need to Pay Facebook to Get More Traffic?

Gone are the days of all your fans seeing everything you post on your Facebook page. Now, Facebook expects you to pay if you want more than a few people to see what you post. Here's how to determine whether it's worth paying for that visibility.

How to Use Surveys and Polls to Grow Your Business

Want to know what your customers really want and make your marketing more relevant to them? Here are ten ways that polls and surveys can help you reach customers more effectively.

Social Media Best Practices

How you use punctuation, when you post, how long your message is, and who your audience all has an impact on its effectiveness. Here are guidelines to punctuating your social media marketing, as well as four best practices to help you make the biggest impact.

Using Instagram for Business Marketing

Instagram is a popular photo-sharing service you might have seen your teenager using. Companies are using Instagram successfully, too. Here's how you can use Instagram to market your business and engage your customers.

How to Use Pinterest for Your Small Business

Pinterest is still a little confusing for some business people. Here are six tips that will help you use Pinterest to promote your business and connect with customers.

How to Get Your Content Seen on Facebook

Wondering why more people don't see your business's Facebook posts? Facebook only displays what you post to a small percentage of your page's fans. Here's how you can increase the number of people that see your content in their news feeds.

How to Get Your Business Found Online

How do customers find your business when they're looking for the kind of product or service you sell? More often than not, they look to online search engines. Here's how you can be sure your business shows up in their search results.

Make Your Emails Stand Out

You know the subject line on the emails you send out is important but equally important is the “from” or “sender” line. The from line is the very first field most email software displays, and the first thing your readers are likely to see. Here are three tips to help you stand out in your subscribers' inboxes.

Are You Spending Too Much Time on Social Media?

Managing your social media pages can quickly take up a significant portion of your day. Think you've got it under control? Here's how to know if you're spending too much time on social media.

4 Ways to Grab Your Audience’s Attention Using Video

No matter what you're marketing, videos can help you get your message across better. Here are four tips for making videos that your customers will love.

Facebook Mistakes Business Owners Make

Promoting your business with Facebook isn't as easy as creating a page and posting your sales. If you want to use Facebook to the fullest, be sure you aren't making one of these five common mistakes.

6 Tips to Write Mobile-Friendly Subject Lines

Writing a subject line for your email campaign is hard enough, but what if much of your audience reads your emails on a mobile device? Use these tips to create mobile-friendly subject lines that will get your subscribers to open your emails.

3? Ways to Kiss-up Influencers on Twitter

Getting the attention of influencers on Twitter can help your own Twitter profile gain recognition and followers. Here are 3 (and a half) tips for getting noticed by Twitter's influencers.

8 Ideas for the Perfect Facebook Cover Photo

Wondering what kind of picture should you use for your Facebook cover photo? Here are eight ideas that will help your business stand out on Facebook.

How to Identify and Prevent Content Theft

Content theft is a very real threat to online businesses and one that can be tricky to identify and prevent. Despite the sophistication of our search engines and their countless algorithms to find and punish content thieves, in an expanding world with billions of websites, it’s becoming even easier to lift copy, images and other content.

4 Misconceptions About Mobile Marketing

Do you need to be using mobile marketing? More and more consumers are using mobile devices to connect with the places they do business. Here are four common misconceptions about mobile marketing that could cause you to lose valuable customers.

What is Social SEO and Why Should You Care?

You are probably already doing SEO for your website, but what about social SEO? And for that matter, just what is social SEO? Get the answers to those questions plus some easy to use social SEO tips here.

What You Can Learn from Your Email Opt-Outs

When someone unsubscribes from your email list, it's hard not to take it personally. Opt-outs are inevitable, though, and the more you learn from them the fewer subscribers you're likely to lose in the future.

How to Craft a Guest Posting Strategy that Still Works

Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today's rules of guest posting here.

Combine Social Media and Email to Maximize Results

Want to give your online marketing a boost? Try combining your social media marketing with your email marketing. Here's how to do it.

14 Ideas for Making Money from Your Website or Blog

Looking for ways to make money with your blog or website? Here are 14 ideas that will help you monetize your content.

Avoid Social Media Overload

There are many social media outlets for promoting a business - so many that small business owners might find it all difficult to keep up with. Here are some tips for managing your social media presence efficiently.

Is Your Welcome Email Sending the Right Impression to Subscribers?

The welcome message you send to subscribers after they sign up for your mailing list is the first email they receive from you. Is it making the right first impression?

7 Reasons People Aren’t Engaging With Your Business on Facebook

Not getting much response to your Facebook posts? Here are 7 reasons your Facebook followers might not want to interact with you, and what you can do about it.

6 Tips to Improve Trust and Increase Your Conversion Rate

Trust is everything when you're doing business on the web. Here are six trust-boosting tips that will increase your web site conversion rate.

5 Tips For Using Pinterest

Pinterest is the latest social site attracting attention. It won't be appropriate for every business out there, but it could be just right for yours.  Here are five ways you can use Pinterest to market your business.

Who Owns the Copyright in Work You Buy?

When you pay a contractor to create a website, logo, or other work, you may not own the copyright! Here's need to know information about copyright ownership.

Using Social Media For Customer Service

If you think social media is just for sales, think again. Your customer service department needs to be active in social media, too. Social media puts your reputation online.

8 Best Types of Video Marketing

There are numerous ways to use videos to market your product or service, and not all of them are expensive or time-consuming. Here are the top eight ways for small businesses to use video marketing.

Tools to Actively Control Your Online Reputation

The first step to controlling your online business reputation is to be able to monitor what is being said about you, by whom and how often. Here are three ways to take the online temperature of your company.

How to be Human Online and Connect with Customers

How do you come across when you talk with customers through your website or Facebook page? Here are five social media tips to help small business owners humanize their company’s virtual image.

Video Marketing Mistakes You Should Avoid

Using video on your website can help sell your products or services. But did you know that sometimes the very videos meant to boost sales could actually be costing you sales? Here are several video marketing mistakes you need to avoid.

Video App Fills Big Need 

The best businesses are those that fill an existing need. And that's exactly what ViewBix, a video tool that adds interactivity to videos does. Here's how it improves small business videos.

Do These 5 Things to Your Website and Attract More Clients 

Once someone has arrived at your website, what are you doing to get them to stay and become your customer? Here are five changes you can make to your website that will help you turn more visitors into buyers.

Help Customers Find You

Can customers find you when they are looking for what your business sells? These publicity and promotional ideas for small businesses and home businesses can help keep your name at the top of the list when customers go looking for you.

Website Checklist

Updating your website or planning a new one? Having an attractive, sales generating site while staying under budget is probably at the top of your mind. Here is a 26-point checklist you should use before hiring a web designer.

3 Ways Social Media Improves Your Web Presence

Social media outlets are more than just additional ways for a company to communicate with the world. They can have a dramatic impact on your overall web presence. Here are three of the main ways you can use social media to your advantage.

5 Web Site Metrics You Need To Watch

There are hundreds of reports you can get from web analytic systems and if you know what you’re doing they can really help you. But only five of them measure things you can control. Find out what they are and why they're important.

Legally Free Music for Your Video or Podcast

Where can you find legally free music for your YouTube video or podcast? Not just royalty-free, but really free? Learn about the different kinds of Creative Commons licenses and where you can find music that's free and legal for you to use in your videos and podcasts.

Top 12 Rules of Social Media Etiquette

Social networking through sites like Facebook and Twitter is changing the way customers and businesses interact. And the way you conduct yourself through your social media accounts is a direct reflection on your business. Here are 12 rules of social media etiquette that you should never break.

Web Site Usability Checklist

How can you get prospective customers to stay at your site instead of clicking away? A lot will depend on the setup and how easy it is for customers to find what they are looking for. Take a look at this website usability checklist and make sure you're doing all you can to keep customers where you want them -- at your site instead of the competition's.

The Pros and Cons of Business Blogging

It seems like every company has a blog nowadays. But the truth is, only 12 percent of Fortune 500 companies have an external blog, and even fewer smaller businesses have one. If you're thinking of starting a blog for your business, here are the pros and cons you'll want to consider.

The Often Overlooked, No Cost